Select Page

Focusing on, er, Focus

When you run a business, you know you need to focus on running your business. A lack of focus means that you’re doing everything and achieving nothing, and it’s exactly the same with PR. Whether you’re working with an agency, or doing it yourself, without a focused...

Press Releases and How to Make the Most of Them

Press releases are a great way to communicate your message to the press, but to get results there are a few guidelines it’s worth considering before putting finger to keyboard… Is it newsworthy? The kinds of things that warrant press releases are up coming events, a...