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Four Reasons Your PR isn’t Working

There could be a number of reasons your PR isn’t having the impact you thought it would and if you think PR is going to magically drive sales, you may need to think again. While PR is an important part of the marketing mix, it needs to work in conjunction with your...

Focusing on, er, Focus

When you run a business, you know you need to focus on running your business. A lack of focus means that you’re doing everything and achieving nothing, and it’s exactly the same with PR. Whether you’re working with an agency, or doing it yourself, without a focused...

Press Releases and How to Make the Most of Them

Press releases are a great way to communicate your message to the press, but to get results there are a few guidelines it’s worth considering before putting finger to keyboard… Is it newsworthy? The kinds of things that warrant press releases are up coming events, a...